Senior Channel Trade Marketing Specialist

Location: Atlanta, GA
Job Type: Direct Hire
Salary: $74,000.00 - $102,000.00
Degree: Bachelor of Science;
Date: 10/12/2016
Job ID: 02411464
Job Description

Our EXCLUSIVE Client, a leading $400m + 80 year old consumer goods manufacturer is looking to add a strategic Assistant Trade Marketing Manager to their Atlanta team.

*Newly created role due.

$86-102k base + bonus program and unlimited growth role!


Our client is transforming the way they Go-to-Market and the way they innovate to meet their customer’s needs!

Job Responsibilities:

The role of this job is to help identify trade strategies and commercialize sales and marketing programs for North America. This position will work  with the Product Marketing team to develop strategic channel and customer programs, optimized assortments, distribution opportunities and promotional recommendations to the Selling Organization that will ultimately deliver sales and profit results.

Essential Duties:

Customer Liaison

  • Performance expertise for customers within responsibility including sales trends, promotional guidance and analysis, optimal assortment and overall business knowledge including invoice sales to budget

Trade Strategy

  • Assists in development and execution of  channel strategy – where and how we play
  • Strategically allocate customer funding opportunities
  • Recommends and tracks success metrics

Line Review

  • Assist in developing the annual trade management planning process relative to area of responsibility.

o    Aligns planning process with customer planning calendars

o    Understands brand and customer priorities and uses the planning process to find common ground.

o    Recommends assortment priorities, financial guidelines and drives synergies across customers and brands within area of responsibility.

  • Serve as a liaison with retailer in-store visibility team and marketing team to develop merchandising plans
  • Assortment mix to maximize sales and profitability
  • Compiles profiles of competitors and channel customers using primary and secondary research and data.
  • Gathers competitive and marketplace intelligence and share with the organization Manage timelines and deliverables
  • Collects and summarizes business risks and opportunities. 

Pricing and Trade Fund Guidance

  • Works with Marketing, Sales and Finance to help set everyday and promotional pricing guardrails.
    • Collects and analyzes account pricing and distribution for competitive brands.
    • Collects retailer margin and pricing expectations
  • Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within guardrails.  Highlights any inconsistencies to management.
  • Understands what trade funds or customer program spend is available or needed for programming
  • Analyzes the effectiveness of trade spend within area of responsibility

Vertical Market Strategy

  • Help determine strategic vertical markets to penetrate for growth opportunities
  • Align on tools needed to achieve results
  • Help determine any new product innovation needed to achieve results


  • Help determine literature and sampling strategy
  • Assist in the development of generic literature that can be extended to customer specific

New Item Launch

  • Work with Product Marketing and Selling Leads on launch strategy
  • Supports the analysis of new product launch and merchandising initiatives. 


Ideal Candidate Profiles:

  • Four-year undergraduate degree; MBA preferred but not mandatory
  • Familiarity with the roles and responsibilities of trade or channel management as described above
  • Experience
    • 2-10 year’s experience with a CPG or durable company, ideally in trade management, channel management, brand management, insights, or sales.




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